Real Estate Developer Advertisement

Advertisements are the best way to create awareness among various people in the market. However, before we go ahead and understand the concept of advertisements we need to understand as to what are the advertisements. One can define or explain advertisement as a short clip or video or audio that is created by a group of specialized people in the trade targeting the audience to create an impact promoting the products or services that either newly launched in the market or that exist in the market through the organizations. Following the regular pattern for a long time the advertisements are these days broken the regular patterns and invade with the new techniques and ideas that can generate a maximum publicity in the market. It would be very interesting to understand as to what all it takes to make an effective advertisement that does not last for more than a min on the television screen on the air during one listens to the radio.

As a part of the marketing sector the company approaches these professionals to deign a media campaign understanding the targeted group of audience that they want to approach. Now as the project is picked either through the in house media or through the external agency they make a brief about the targeted audience and also their needs and requirements. The best of slogans are chosen and various needs are analyzed while creating a short ad, which forms an everlasting impression on the mind and heart of the audience. Almost invading in every field the advertisements today are the vital and the most preferred way to promote the products and services.

With the different products and services, there are various sectors which have strongly emerged in the Indian economy today. Targeting people one needs to understand that they read and hear or read in according to their interest and that is what supports the complete sector of Advertisement. Advertisements can be of different types like print media including pamphlets, newspapers and among other aids and various other advertising aids. Today while everyone runs after money, the Real Estate sector offers vital and promising stats that everyone would want to read and are associated with which is spread among various sectors and people through these advertisement using mostly the newspapers and radio clips.

The Real Estate sector offers over thirty percent of growth per annum and the revenue that extends up to twelve million dollar the real estate sector stand to be the second largest growing sector in the Indian economy. And with the above statistics the Real Estate developers playing the major key role in the Real estate constantly come up with the new projects and schemes for the growth of both the industry and the individual in the market. Thus one can perpetually say that the Real Estate industry has strengthened the Indian Economy however the Real Estate Developers Advertisements and other Advertisements has strengthen the complete sector contributing I their success and growth for the benefit individual and all in the Indian Economy.

Home Interior Design Tips on Decorating Your Space With Wall Art

How to Decorate your Space with Wall Pictures

If a room in your house lacks character, by simply placing some fine art prints on the walls can actually make quite an impact. Wall pictures are a necessary accessory in your home and are great to tie in with the room’s style and color accent. Before you go off to buy some new pictures for your walls there are a few things you need to plan and decide upon. Here is a home interior design guide on how to decorate your space with wall art.

Shop for Wall Art by Room

The kind of home you have and the mood, ambience and style of decor you create, should be perfectly designed to suit your lifestyle. Deciding on a style for your room should be determined by the lifestyle you choose and not by what’s the latest home interior design trend.

Whichever room you are wanting to decorate, whether it be your bedroom, living area, kitchen or office space, you need to decide what you want to get out of that space. For example:

  • do you want to hold dinner parties or entertain?
  • do you want a quiet retreat to get away from the hustle and bustle?
  • Is this an area for the kids to play in?
  • Is this a room for your hobby?

Once you have decided what you want to use the room for, you can now choose a color theme to suit the function of the room. For example, mellow greens and neutrals for your ‘quiet retreat room’, lively yellow for the kids room, or pale tranquil blue for your office space.

So far we have established the function and color of the room in question, this then gives us the basis on choosing the right art prints for the area.

For example:

  • bright colorful cartoon pictures for the kids room
  • mellow pastel floral pictures for your quiet retreat area, or
  • tranquil landscape and scenic pictures for your office space

Choose your Style

Like paint color, artwork can immediately establish or change a room’s mood. Not only can it pull the room together, but you can use it to create a style uniquely your own.

  • traditional & classic
  • modern
  • contemporary
  • fun & entertaining
  • casual
  • romantic

The style of the room is totally dependent on your own personal taste and this is the time when you can inject your own personality into the room through artwork and textured accessories.

Suggested art picture styles:

Fun & Entertaining: Pictures can include bright colors both in the print and on the frame. Fun and entertaining pictures can include kittens and puppies, or comedian actors such as the Three Stooges or Laurel & Hardy.

Modern: With the strong black accents in the framed iron-work and the tapestries, striking black and white photos are a natural choice for a modern and sophisticated look.

Calm Retreat: To reinforce the mood of a nestled, cozy retreat, use artwork with neutral, earthy colors and a horizontal landscape subject.

You can even mix and match different styles to create a unique style of your own. For example, frame traditional black and white photo prints in a modern black iron frame.

Arranging and Hanging your Pictures

In order to get the maximum effect of your wall pictures in terms of adding character and a focal point to the room, you need to decide where and how you want to hang them.

Here are some suggestions to help you decide how to get the best effects from your pictures:-

Modern Gallery Look: To create a modern art gallery feel, particularly nice in hallways, lobbies and stairwells, give each piece ample breathing room. Stand at the center of the first piece and take one swift, or two small steps along the wall. This is a good center for the next piece.

Above a Sofa: When placing art above furniture such as a sofa, you need to hang the picture about six to nine inches above the sofa, or at eye level.

Cluster Arrangements: Tightly group an even number of pictures together to give a statement or a focal point. This works on either large or small wall spaces, depending on the look you want.

In a row: By placing an odd number of pictures in a horizontal line to each other gives balance and the sense of space. This works well in hallways or stairwells.

By deciding where and how to hang your pictures, whether it be a tight cluster or a single print above a sofa, you can then determine the size and shape of the pictures you need to buy.

When you have decided on the room’s function, color and style, you are in a much better position to go shopping for wall pictures that fit in with the overall theme.

Summary

Wall pictures are an underestimated home interior design accessory. This is probably because most people do not know what to do with their pictures in order to get the maximum effect in a room. Before you go hanging up your pictures make sure you plan ahead what you want to get out of that room. Decide on the function, style and color of the room first before you buy your artwork. By doing this you are in a much better position to buy the right type of art picture to fit in with the theme and color accent of your room.

Real Estate Development – Ways to Avoid Costly Mistakes During Property Development Construction!

Once the building contractor is on site and the project is underway – it really is an amazing feeling when you start to see your real estate development project start coming up out of the ground.

Where a developer is planning to sell some or all of the units, marketing activity starts the moment finance is secured. The construction phase is usually the most expensive, therefore we carefully manage the project during this stage.

We schedule regular site meetings with our Building Contractor, typically every week or two, to discuss any queries or potential problems and we make sure our Building Contractor has fulfilled their Occupational Health and Safety (OHS) obligations fully.

Remember that it’s the Building Contractor (not the Owner or the Architect) who represent themselves as the expert on erecting buildings. Therefore it’s never a good idea to tell the Building Contractor how to build the building instead we instruct the builder as to the desired result to be achieved, not how to achieve it.

We pay our Building Contractor progressively, either monthly or at the completion of each scheduled construction stage, using draw-downs from the construction loan.

It is not unusual for the Building Contractor’s claim for completed works to vary from their schedule so it is important to make payments only to the value of the completed work.

Some real estate developers appoint an independent building inspector to review the quality and amount of work at each progress payment stage as this sends a message to the Building Contractor to be on the ball. This could be your Architect or you can find a good Building Inspector from the Master Builders Association in your area.

We try not to make changes after construction has started, as they usually end up being costly, and delay the completion date. If changes are necessary to the original contract scope of works or finishes, we request the Building Contractor advise us in writing what the variation to the original contract sum and the delay time will be so we can approve it BEFORE he makes any changes.

Before the handover at final completion, we have a joint inspection of the project with our Building Contractor (we also recommend with the architect and/or building inspector present). A list is made of all the defects and problems that need to be fixed by the builder before the building is officially handed over.

Simply, the developer’s aim under the contract with the building contractor, is to produce the designed building on time, within budget and at the quality standard that has been specified.

Therefore, during the construction stage, it is essential that a savvy developer (or their appointed project manager) monitor the progress and cost of the construction work to ensure that the project is delivered on-schedule and on-budget.

Any time extension from the plan/schedule or variation in cost will potentially affect the profitability of the property development project.

The building contract generally will detail the developers/owners responsibilities. Depending on the contract chosen, these responsibilities will typically include:

* to ensure adequate access to the building site

* to pay progress payments promptly

* to insure the completed project, after practical completion

DELAYS AND EXTENSIONS OF TIME

These are many reasons why delays occur during the construction stage, causing the late completion of the project. Many of these reasons are outside of the contractors control and some of the most common of these include:

* bad weather

* a delay in receiving necessary information from the developer or the consultants

* technical problems

* industrial disputes

Most standard building contracts will allow the builder to clain an “Extension of Time”, for delays caused by factors outside of their control. The practical effect of these extensions is to adjust the Completion Date that was agreed in the contract.

However, where the building contractor is responsible for the delays, either through a lack of programming or for any other reason, the building contract will frequently include for the payment of Liquidated Damages to the developer.

In these circumstances, where the project is delayed beyond the Completion Date noted in the contract, allowing for any extensions of time, the final payments to the contractor will be adjusted for liquidated damages, in the amounts stated in the contract, for each day the completion is delayed.

RISKS DURING CONSTRUCTION FOR A DEVELOPER

As the construction phase is usually the most expensive stage of the entire property development process, and the period that a developer will typically have the greatest negative cash-flow, we continue to carefully manage the project during this stage.

The construction stage can have the greatest potential effect on the final construction cost and the timing of the project. As even short delays or relatively small changes in the cost of the construction can have a detrimental effect on the profitability of the project we recognise this stage as a time of potentially significant risk to the development project.

The risks, during the construction stage, that we are particularly conscious of include:

* the contractor is unable to complete the project

* the completion of the construction is delayed

* the costs of the construction increases significantly

* unacceptable standard of building work